The A2B Transformation Movement's intellectual property is protected and its use is governed by clear principles of stewardship, integrity and accountability.

The A2B Human Optimisation Operating System (HOOS), its underlying methodology, frameworks, tools, assessments, learning modules, materials, terminology and associated intellectual property are proprietary to A2B Transformation Movement. This protection extends to the methodology and its components, whether used in their entirety, adapted, reproduced or incorporated into another organisation's programmes, systems or services.

A2B's intellectual property is protected through applicable copyright and intellectual-property rights, supported by a trust-based governance and stewardship framework designed to safeguard the integrity, continuity and intended purpose of the methodology.

Our CEO, Vivienne Schultz, is an Ashoka Fellow, reflecting a longstanding commitment to social innovation and systemic change. This fellowship is part of the leadership background behind A2B's work; it does not imply that Ashoka Foundation owns, administers or enforces A2B's intellectual property.

Our response to unauthorised use is immediate, but it is not punitive in its intention.

Where we become aware of an organisation using the A2B methodology, the Human Optimisation Operating System, or any part or derivative of these without appropriate authorisation, we reserve the right to engage promptly to establish the nature and extent of that use and to protect our intellectual property.

However, our first objective is constructive engagement rather than confrontation.

We recognise that organisations may have encountered A2B concepts and tools because they see value in the potential for human optimisation, improved response-ability and sustainable organisational change. Rather than simply seeking to stop such activity, we would prefer to explore how the organisation can become an authorised A2B Change Agency.

Through an appropriate licensing, training and partnership arrangement, an organisation can be enabled to apply the methodology with integrity, develop its own capacity to facilitate change, and become part of a wider ecosystem of transformation.

This creates an opportunity for both parties:

- For the organisation: legitimate access to the A2B methodology, structured implementation support, training, authorisation and the opportunity to build its own change-agency capacity.
- For A2B:l protection of its intellectual property, preservation of methodological integrity and the growth of a network of capable, aligned implementation partners.
- For the wider community: more people and organisations equipped to move from dependency towards dignity, self-agency and meaningful contribution.

Our intention is not to restrict positive change. It is to ensure that the work is properly attributed, ethically implemented, sustainably stewarded and mutually beneficial.

We do not seek to prevent organisations from becoming agents of change. We seek to enable them to become legitimate A2B Change Agencies.

Protecting the intellectual property. Preserving the integrity. Growing the movement.

One important legal consideration: Before publishing, have your attorney confirm the exact trust-law wording and the legal entity that owns or controls the IP. Also ensure the copyright, trademark, licensing and enforcement language reflects the actual registrations and agreements in place. Ashoka Fellowship should be presented as your CEO's credential, not as Ashoka's endorsement or legal backing of A2B, unless you have explicit written confirmation of that relationship.